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Apple to give US$100 back to early iPhone adopters? September 7, 2007

Posted by stvchang in Apple, iPhone.

After Apple announced the price drop of the 8GB iPhone, there was some unhappy responses from the iPhone early adopters, those who paid the full US$599 for it. In a response to the outcry, Steve Jobs have issued an open letter to his staff, stating that he will give all iPhone owners an US$100 Apple gift certificate. The actual details of the gift certificate, as well as the eligibility to claim the credit, will be revealed next week.

While this is very obviously designed to calm those early Apple supporter, the consumer electronics industry have never offers any form of rebate or credit to any early adopters of a product, especially when the product eventually drops in price.

Well done Apple, you may have maneuvered yourself out of a sticky situation.



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